Press Release

Hank the Cowdog author—John Erickson, HEB Food Stores, and Lamb Creek Family Adventures join together to help families kindle a love for stories.

    On September 18, 2013 Kerrville, Texas based Lamb Creek Family Adventures, Inc. will launch its inaugural geo-coded based adventure.

    The adventures all focus on tourist towns and destinations such as Kerrville. Each offers families a full day of a high-tech, GPS-coded, clue-based Easter egg style hunt, and geocaching discovery hike all rolled into one. On every adventure, families move from point-to-point through a mix of conventional geocaching and hidden clues in any number of places: inside stores, codes, puzzles, Hank the Cowdog ® stories and other kid-friendly fun.

    Each adventure is interwoven with a little of a lot of things—reading, geography, science, history—all threaded throughout a fun-packed family adventure day.

    Todd Parton, City Manager, Kerrville, TX— “This is one of the most unique geocaches you will find. Geocachers will learn about the colorful history of the Texas Hill Country while enjoying our stunning natural beauty. We welcome everyone to come and explore all that Kerrville and the Hill Country has to offer.”

    The idea spun out of a long held dream of founder Dave Rogers to do business with author, John Erickson. Erickson, a cowboy-rancher from Perryton, Texas is known the world over for his long running Hank the Cowdog series (www.hankthecowdog.com). After working with John to solve a marketing issue, Dave discovered he held a key with the potential to offer tourist towns another venue for visiting families.

    “Lamb Creek Family Adventures was birthed in the small Texas hill country town of Kerrville. This is our home. What better place than home to begin. As I whittled on the concepts of that first map, a realization dawned in my heart that I had never considered. ‘Hidden within the pages of time, every town has a story to tell.’ They are stories of greatness. Stories with seed potential, each possessing the ability to inspire that same greatness in later generations,” Dave Rogers.

EVENTS

Lamb Creek Family Adventures Ribbon Cutting

• When: Tuesday, September 17 4:30 p.m.
• Where: Outside Kerrville City Hall

John Erickson reading before 3rd-6th grade KISD students

• When: Wednesday, September 18
• Where: Cailloux Theater

John Erickson book signing at both Kerrville HEB stores

• When: Wednesday, Sept. 18 4:30p HEB—300 Main Street
• When: Wednesday, Sept. 18 5:45p HEB —313 Sidney Baker (south location)

John Erickson reading before 3rd-6th grade Hunt ISD students at “The Hunt Store”

• When: Thursday, Sept. 19 9:00a
• Where: “The Hunt Store —1634 Highway 39, Hunt (Book signing following at about 9:45a)

    Getting the job done has taken a solid team of three partners.Tom Gould, President and CMO (former founder and executive officer of Bank of the Hills, Kerrville); Jane Longmire, Executive Vice-President, COO (formerly partner Shepherd Publishing Company)Dave Rogers, CEO (35 year ad agency veteran and former CD at Briscoe Hall-Kerrville)

    “Security State Bank & Trust is pleased to partner with Lamb Creek Family Adventures to share the vision of Hal and Charlie Peterson. Their story is a reminder of how their generosity and entrepreneurial spirit helped make Kerrville the vibrant community it is today. They were true examples of how small businesses are the heart of any community and I am certain that Hal and Charlie would be happy to know that they continue to contribute to business in Kerrville as families from all over the state and country travel here to learn their bit of history.” Linda S. Somerville,Vice President/Marketing, Security State Bank & Trust.

    “Three great benefits of the Lamb Creek Family Adventure, GPS coded, clue-based map project is that one, it acquaints the younger generation to the adventures of Hank the Cowdog; two, it creates an exciting new component for visitors, especially families to do when they are in Kerrville; and three, it provides another opportunity to drive visitors to the Hill Country into Kerrville shops, restaurants and hotels.” Charlie McIlvain, CTP, IOM, Executive Director, Kerrville Convention & Visitors Bureau

    Lamb Creek Family Adventure maps are available free in and around Kerrville in many places such as: HEB, the Hunt Store, motels, the Convention and Visitor’s Bureau, Kerrville Chamber of Commerce, Buckhorn RV and many others.

    Hank the Cowdog® is a registered trademark of John R. Erickson